Are you making it count? Are you sure? The ability to measure and set goals, as well as compete and celebrate them, are the only way to know for certain if you are making it count or as we like to say ‘living elevated’. The Nike FuelBand has everyday athletes counting their every movement, striving to hit their daily goal and competing with friends and the rest of the world. The Nike+ FuelBand is available at Nike retailers and online at the Nike Store, and for a limited time the Nike+ FuelBand Ice is joining in on the action. Don’t know how it works? Check the video below and others here.